As I Am Coconut CoWash
$13.00
A cleansing conditioner that lifts sweat and product without stripping — the fix for washing too often.
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Plans & product shop
Every plan, every price, and photos of the products and tools inside them — with links to where you can actually buy each one. New here? Use code WELCOME20 at checkout for 20% off.
Prices exclude tax. How tax & receipts work
Starter kit
$9 one-time
Your personal plan, saved to your account with a shopping list you can take to the store.
- • Personalised product plan
- • Shopping list with buy links
- • Saved to your account
Most popular
Core routine
$25 one-time
Everything in Starter plus the full routine guide, wash-day schedule, refresh videos and five curly hairstyle tutorials.
- • Everything in Starter
- • Full routine guide
- • Wash-day schedule + refresh videos
- • 5 new curly hairstyle tutorials
Full shelf
$50 one-time
The complete shelf: the Curl Growth Elixir recipe with batch scaler, ingredient substitutions and shopping list, plus the ingredient checklist and a Mon–Sun styling week.
- • Everything in Core
- • 5 new curly hairstyle tutorials
- • Curl Growth Elixir: ingredients, batch scaler & substitutions
- • Elixir shopping list from your batch size and swaps
- • Ingredient checklist
- • Mon–Sun styling week
Subscription
Core routine — monthly
$25 per month
The Core plan as a membership: the full routine guide, wash-day schedule, refresh videos and the at-home curly cutting tutorial, kept up to date.
- • Everything in Core, billed monthly
- • At-home curly cutting tutorial
- • 5 new curly hairstyle tutorials
- • New guides as they're added
- • Cancel any time
Subscription
Full shelf — monthly
$50 per month
Everything unlocked every month: the cutting tutorial, all Curl Growth Elixir formula guides, batch scaler, substitutions and the product scanner.
- • Everything in Full shelf, billed monthly
- • 5 new curly hairstyle tutorials
- • All formula guides & the batch scaler
- • Product scanner
- • Cancel any time
7-day free trial
Curl Bestie Membership
$9 per month
A personal product plan that keeps updating as your hair changes. 7-day free trial.
- • 7-day free trial
- • Personal product plan
- • Cancel or resume any time
Best value
All-access year
$99 per year
Everything on the site for a full year — every guide, every plan, every video.
- • Everything unlocked
- • Best value
- • Billed once a year
Swap-in plans
Swap-in plan
Curl & scalp care
Substitute this set when your scalp is itchy, flaky or tight. Clear build-up first, then feed the roots — curls grow out of skin, not air.
Shelf total ≈ $52.00
Sky Organics Exfoliating Scalp Scrub
$12
Silicone Scalp Massaging Brush
$8
Mielle Rosemary Mint Scalp & Hair Oil
$10
Marc Anthony Strictly Curls Curl Envy Cream
$9
As I Am Coconut CoWash
$13
Swap-in plan
Damage & hair growth
Substitute this set after heat, colour or a season of breakage. Rebuild the strand, seal the ends and keep the length you already grow.
Shelf total ≈ $51.00
Marc Anthony Grow Long Strengthening Shampoo
$9
Marc Anthony Grow Long Leave-In Conditioner
$10
Aphogee Two-Step Protein Treatment
$12
Tropic Isle Jamaican Black Castor Oil
$12
Bone Wide-Tooth Detangling Comb
$8
The shop — every product & tool
Photos, USD prices and where to buy each one.
Cleanse
Bounce Curl Gentle Clarifying Shampoo
$23.00
Sulfate-free but strong enough to clear build-up, so your conditioner can actually absorb.
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Innersense Hydrating Cream Hairbath
$30.00
Low-lather and featherlight — cleans waves without leaving them limp or coated.
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Marc Anthony Grow Long Strengthening Shampoo
$9.00
Caffeine and ginseng wash that strengthens the strand while it cleans — built for length retention.
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Sky Organics Exfoliating Scalp Scrub
$12.00
Once a month it clears flakes and product build-up so the follicle isn't smothered.
Condition
Kinky-Curly Knot Today Leave-In
$16.00
Serious slip for finger-detangling in the shower — the fastest way to protect length.
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SheaMoisture Manuka Honey Masque
$14.00
Rich enough for a 20-30 minute treatment under a cap when you have time to spare.
Olaplex No.3 Hair Perfector
$32.00
Monthly bond repair for high-porosity strands that lose moisture as fast as they take it in.
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Marc Anthony Grow Long Leave-In Conditioner
$10.00
Sprays through wet hair to cut breakage at the ends, which is what actually caps your length.
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Aphogee Two-Step Protein Treatment
$12.00
Hard protein rebuild for heat- or colour-damaged hair — every 6 weeks, always followed by a deep conditioner.
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Style
Bouclème Curl Cream (light layer)
$28.00
Watery, non-greasy hydration that low-porosity hair and fine waves can actually absorb.
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Umberto Giannini Curl Jelly Scrunch Foam
$9.00
Air-light hold that builds root lift instead of dragging curls down.
Aunt Jackie's Don't Shrink Flaxseed Gel
$10.00
A firm cast that dries hard, then scrunches out into clumped, glossy definition.
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Cantu Anti-Frizz Hair Polisher Serum
$7.00
A few drops smoothed over the canopy calms the halo without flattening the curl underneath.
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Camille Rose Almond Jai Twisting Butter
$18.00
Seals moisture into coils and holds twists and braid-outs overnight.
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Marc Anthony Strictly Curls Curl Envy Cream
$9.00
Drugstore curl cream with vitamin E and shea — soft definition without a crunchy cast.
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Tool
DevaCurl DevaFuser (or a bowl diffuser)
$46.00
Dries curls in place on low heat instead of blasting them into frizz.
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Aquis Microfibre Hair Towel
$23.00
Absorbs the drip in minutes so air-drying finishes before the frizz sets in.
Denman D3 Styling Brush
$14.00
Brush-styling in small sections builds the tightest, most uniform curl clumps.
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Bone Wide-Tooth Detangling Comb
$8.00
Detangle soaking wet from the ends up — the single biggest breakage saver for coils.
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Stainless Steel Root Volume Clips
$7.00
Clip the roots while drying and the lift stays for days.
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Silicone Scalp Massaging Brush
$8.00
Two minutes of massage moves blood to the follicle and gets shampoo where it belongs.
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Protect
Satin Scrunchie Set
$9.00
No snag, no dent — essential for pineappling and every bun on this site.
Grace Eleyae Satin-Lined Bonnet
$25.00
Keeps coils elongated and moisturised overnight without cotton stealing the water back.
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Mulberry Silk Pillowcase
$34.00
Less friction all night means day-two curls you don't have to rescue.
Continuous Fine-Mist Spray Bottle
$10.00
Water plus a pea of leave-in is the whole refresh routine between wash days.
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Mielle Rosemary Mint Scalp & Hair Oil
$10.00
Rosemary on a clean scalp, twice a week — soothes itch and keeps the roots comfortable.
Tropic Isle Jamaican Black Castor Oil
$12.00
Thick sealing oil for edges, ends and thinning spots where breakage shows first.